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Artists for Humanity:
Events & News

An Events & News page has been published and added to AFH's website for AFH clients to view what events the organization has

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We learned that users rarely visit the Artists for Humanity website for event or news information because they don’t know where to find it, and often leave within 5 minutes due to limited time and a preference for quick scrolling

My Role

Researcher UI/UX Designer

Target Users

Artists for Humanity's clients

Year

Mar - Apr 2022

Teammate

Caroline Stenzel

Artists for Humanity (AFH) is a non-profit organization that hosts events such as Open Studio and The Greatest Party on Earth, as well as publishes articles for both internal and external audiences. Before the “Events & News” page was added to the website, people typically learned about AFH’s events through employees, by having attended one previously, or simply by living nearby. AFH now wants to expand its reach by encouraging more people to visit the website and attend its events. With the new page, visitors can easily explore upcoming events directly through the AFH website.

Final Prototype

The final design is launched on Artists for Humanity's website. AFH changed its brand color back to orange.

Survey

Collected 11 responses from one of the Open Studio event 

How did you hear about tonight's event?

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Do you know AFH has other events?

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Have you ever visited AFH's website?

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Findings

What we learned from talking to the 11 people from the Open Studio event

Positive

  • People know Artists for Humanity has a website and would visit it 

Pain points

  • AFH events are not widely accessed because people are unsure where to find information about upcoming AFH activities

  • Most people learn about AFH through personal connections with current employees

  • Most people are unaware that AFH offers additional events beyond the ones they already know

Design

Final Prototype in detail

Increase the visibility of events and news by placing the Events & News cards on the homepage, allowing users to easily spot the latest updates as they scroll.

Combine events and news on a single page so users can view everything with one scroll. Provide a dropdown menu to filter and view different types of news.

  • Highlight the date using a prominent, to make it easily noticeable.

  • Place the event location next to the date so users can view all key details at a glance.

  • Include images showcasing past events or what attendees can experience at the Open Studio event to attract interest.

  • Add two back buttons—one at the top and one at the bottom of the page—so users can easily return to the previous page.

Prototype in Green

The demo we presented 

Wireframes

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